Old Ceramic People Explore Tangshan Bone China brand innovation road, Bone China is the pride of Tangshan people, is the pride of China. Since 1963, Tangshan started to develop bone China independently, which filled the gap in this field in China. It is understood that in the 1980s, Tangshan Bone China is loved around the world, there was a rare scene. In recent years, it is not difficult to see that although Tangshan is still one of the important producing areas of bone China, it has never formed its own brand, and almost all the bone China factories in Tangshan are oem production for international buyers. For the road of Tangshan Bone China, the old porcelain man Ge Shilin gave his views. Oem Production, producers can only make clothes for other people, explained Ge Shilin, former member of the Standing Committee of the Party Committee of Tangshan Ceramic Company and head of the Propaganda Department of Tangshan No. 1 Porcelain Factory. Bone China is internationally recognized as the top-grade high-grade Porcelain, early for the European British Royal Family, the exclusive aristocracy, modern is still a luxurious place, the upper class must tableware supplies. "Bone China in its 250-year development, the pursuit of the perfect, inherit the British classic, and gradually become the world's luxury and fashion representative of the best arts and crafts, one of the century-old brands are the United Kingdom's Wedgwood, Royal Dalton, Royal Wasser, Royal Huste, Denmark's Royal Copenhagen, Germany's Rosenthal, Japan's Ming Sea and other manufacturers, these manufacturers of expensive products, profits, long-term exclusive international ceramics high-end market. " According to our understanding, in 1963, Tangshan began to independently research and develop the bone China, in 1982 was successful and registered national invention patent. He said, "Tangshan Bone China has attracted worldwide attention for its fine quality and low price. In the 1980s, there were a lot of businessmen and a single hard-to-find situation. On March 28,2013, Tangshan bone China was awarded the 'National Geographic Mark Protection' product. " For decades, Tangshan has been one of the most important bone China producing areas in China and the world, but we can see that it has not formed an independent brand recognized by the international market. "Although Tangshan has provided bone China products for the Hong Kong government, the Macao government, the APEC meetings in Shanghai and the visits of state leaders, none of the bone China brands have gained credibility, and almost all of Tangshan's bone China factories are branded for international buyers, " Ge said, it is difficult for Tangshan Bone China to develop its own international brands, due to various reasons, "mainly by the rules of international credibility. As the traditional purchasing object of ceramic products, the vast majority of buyers in the world are directly contacting brand factories or brand operators, or looking for suppliers they have always been familiar with and trusted, so as to guarantee the quality and efficiency of purchasing, for factories with no brand effect, they can only be passively oem production for others, "The result is that the ultimate buyer and dealer brand is getting bigger and bigger, while the producer has to make other people's wedding clothes. " "Tangshan Bone China has not yet been given an 'entrance ticket' to create an international brand, " he said, tangshan ceramic industry also has more or less its own reasons, restricting the development of bone China. "In the UK, bone China is made under royal license. This business principle of taking quality as the sole criterion and only obtaining profits through the unique quality of products is incompatible with the business philosophy of Tangshan's existing enterprises,"said Ge Shilin, after the capital reorganization of Tangshan Ceramic Industry, the aim of the new private enterprises is to make money from the very beginning. It is understood that some enterprises in gradually become large, began to sprout brand awareness, but the high-end market position of bone China decided to create a brand is not an easy thing. "first of all, the quality of the product is unmatched. In short, it is a defect-free product, " Ge Shilin explained, each piece of porcelain whiteness, transparency, finish, regularity, design decoration and physical properties, safety, lead and cadmium dissolution must be perfect. "In Tangshan, bone China third-class goods, and other foreign goods, debris, all want to sell a good price, which in the international market is simply incredible! " Not only that, according to Ge Shilin, many bone China enterprises in Tangshan lack of professional standards "this kind of enterprise to 'find master' as a means to low-cost pursuit, to fast profit for the purpose, difficult to establish a foothold in the world of luxury and motivation. ". It is obvious that most of our enterprises can not achieve this, " he said. "It is not enough just to have the drive and determination to do a good job in the bone China industry, ge Shilin told reporters that to create an international brand of bone China, in addition to determination and courage, it needs a team of high-quality talents, including skilled ceramic process engineers, technicians, designers, well-trained workers and technicians, at the same time need to have a group of skilled international trade promotion personnel. Sentence is too long, please supply a shorter sentence, not only lamented that Tangshan's ceramic products mainly rely on imitation, some large-scale leading enterprises, because intellectual property rights are not protected, and there are widespread barriers to innovation, innovation input is far from enough. At the same time, Ge Shilin believed that Tangshan Bone China enterprises generally lack the subjective consciousness of creating a brand, and society can not provide enough external impetus. "after the collapse of the huge state-owned Ceramic Enterprise System in Tangshan in 2000, the trend of the daily-use porcelain industry in Tangshan has been low threshold, loose sand, disorderly competition and self-destruction. Tangshan daily-use porcelain has neither a leader in the industry nor a technical and scientific research institution, and the driving force of industrial service and development is close to zero, creating an international brand of Tangshan Bone China requires a guiding force, GE Shilin said, "The lead comes first from market demand, then from the city's industrial development plans, policy incentives, and social consensus. The fact is proving, due to the lack of Tangshan bone China brand competitiveness, has seriously affected their market image and share, many manufacturers long-term faced with insufficient orders, or even production can not continue. In recent years, the international bone China production array has faced reorganization, but Tangshan is weak and weak, can not jump to try."

Seize the Opportunity Tangshan bone porcelain still has "spring" Although Tangshan ceramics industry is facing all kinds of difficulties, but Ge Shilin does not think that Tangshan bone porcelain has no way out. On the contrary, he thinks now is a good opportunity for Tangshan Bone China to establish a brand and develop vigorously. "Tangshan Bone China has been awarded 'Home Geography Mark Product' , which is undoubtedly a major development opportunity. In the past, Tangshan Bone China has lost the protection of a 'national invention patent' , has already suffered a huge loss, and this opportunity must not be missed again. "I think Tangshan needs to implement the 'National Geographical Indication Product' licensing work for bone China manufacturers as soon as possible, and support and encourage those enterprises that have been awarded the 'national geographical indication product' brand through screening, distinguishing between good and bad products and strict evaluation, " said GE Shilin, tangshan is doing this now, and it's a good start. "For those enterprises that are seriously lacking in product quality management, necessary restrictive measures should be taken to promote their improvement, so as to improve the quality of Tangshan bone China as a whole. ". The municipal department in charge of technical quality shall, in accordance with the national standards, clearly formulate standards for the production, technology and quality testing of bone China, and promulgate detailed rules for implementation. Industry Management Needs Regular Inspection and guidance, and for those enterprises that do not meet the requirements of the bone China production standards, they should intervene through legal means in the acts of shoddy workmanship, falsification and disturbing the market.in addition to strict supervision of the bone China Industry, talents are indispensable to the development of Tangshan Bone China, "It is suggested that the government and relevant institutions of society should set up a city-wide ceramic industry professional and technical talent think tank, organize regular industry development and technical consultation, and entrust professional colleges and scientific research institutions to provide personnel and technical training for Tangshan ceramic industry enterprises. At the same time, relevant departments can actively organize international technical and marketing exchanges in the ceramic industry, and Guide and encourage Tangshan ceramic enterprises to boldly go to the world market,"Ge Shilin told reporters, in the case of comprehensive diagnosis, assessment and approval, the government departments should provide preferential policies to support domestic ceramic enterprises that are interested in establishing international independent brands, and give certain protection of intellectual property rights, introduce local excellent bone China products in more ways. Ge Shilin said that it is a long-term and arduous work to establish the international brand of Tangshan Bone China, which not only needs the enterprise to emancipate the mind and change the concept, but also needs the strong support and support from the society. "As long as the government and enterprises are united, determined to open up, through solid and careful planning, step-by-step promotion, fearless and dangerous struggle, I believe that Tangshan's international brand of bone China will certainly be born! "